Lee Iacocca, Jay Leno, Richard Petty, and Virgil Exner
Start New Multi-Million Dollar Fundraising Campaign
A sold-out crowd of more than 570 guests attended the inaugural Walter P.
Chrysler Legacy Gala benefiting the nonprofit Walter P. Chrysler Museum in
Auburn Hills, Mich.
The event celebrated 85 years of Chrysler heritage and honored four
automotive and entertainment icons with the Walter P. Chrysler Legacy
Award: Former Chrysler Chairman and CEO Lee Iacocca; “Tonight Show”
Host and Car Collector Jay Leno; NASCAR Champion Richard Petty; and
former Chrysler Design Chief Virgil Exner, who was honored posthumously
and represented by his son Virgil Exner, Jr.
The Legacy Gala was also the official launch of the Walter P. Chrysler Legacy
Campaign with Museum Foundation Board of Directors Chairman Frank
Fountain announcing that $1 million in contributions have been raised to date.
The campaign is a multi-year, multi-million initiative designed to ensure the
Museum’s long-term viability.
“The Legacy Gala was a coming out party, of sorts, to tell the world we’re now
a nonprofit, dedicated as ever to showcasing Chrysler’s rich heritage for
decades to come,” said Fountain. “What better way than with a joyous
celebration of decades of creativity and ingenuity that began with the
inspiration and passion of one very enterprising man?
This was a grand occasion to salute the achievements of four outstanding
gentlemen and welcome a oncein-
a-lifetime gathering of current and retired Chrysler executives, auto
enthusiasts and industry leaders, as well as our colleagues throughout the
community to our magnificent Museum.”
The evening began with a Michigan-inspired strolling dinner throughout the
Museum’s three floors featuring a menu created by renowned caterers,
2Unique of Royal Oak, Mich. The fresh fare capitalized on seasonal
ingredients grown and produced within the state.
The festivities moved to the Legacy Gala Theatre – a tent adjacent to the
Museum – for the inaugural Walter P. Chrysler Legacy Circle induction
ceremony, hosted by news anchor Devin Scillian of WDIV-TV4. Following
Fountain’s welcome and announcement of the Museum Foundation’s Legacy
Campaign launch, each inductee was honored with a video spotlighting his
personal and professional achievements, and introduced into the Legacy
Circle by gentlemen who are VIPs in their own right:
Inducting Iacocca was Sergio Marchionne, Chief Executive Officer,
Chrysler Group LLC;
Inducting Leno was Fred Diaz, President and Chief Executive Officer,
Ram Truck Brand, Chrysler Group LLC;
Petty was inducted by Frank Ewasyshyn, Board of Directors, Walter P.
Chrysler Museum Foundation and Retired Executive Vice President -
Manufacturing, Chrysler Group LLC; and
Inducting Exner was Ralph Gilles, President and Chief Executive
Officer, Dodge Car Brand and Senior Vice President of Product Design,
Chrysler Group LLC and Board of Directors, Walter P. Chrysler Museum
Foundation.
Rounding out the event were silent and live auctions of extraordinary items,
including A Day With Richard Petty and A Private Tour of Jay Leno’s Big Dog
Garage and Tickets to “The Tonight Show.”
The piece de resistance was a full length performance donated by Jay Leno
for the occasion.
For additional information about the Museum, please visit
www.wpchryslermuseum.org.
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