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March 29, 2011

Discovery’s Desert Car Kings Resurrect a 1968 Charger

Posted on: March 29, 2011 – 3:44 pm by RLD

desert car kinds Discovery’s Desert Car Kings Resurrect a 1968 Charger  heritage photo
 

The Discovery Channel’s newest automotive themed reality show ‘Desert Car Kings’ follows Ron and Jason McClure and their family business, Desert Valley Auto Parts in Phoenix, Arizona. These two travel to junk yards, back yards, barns and even abandoned warehouses in search of vintage vehicles to restore. Their mission is to breathe new life into these classics and get them back on the highways and byways and eventually take them to auction to fetch some money to recoup their investment. Tonight’s episode has them restoring an icon of the Dodge brand – a 1968 Charger. Make sure to tune to the Discovery Channel tonight at 9 PM ET to witness the transformation of this worn out sun baked hulk to a pristine refurbished high-horsepower cruiser. Ron and Jason also have a “New School vs. Old School” muscle showdown planned between their freshly rebuilt 1968 Charger and our 2011 Charger R/T that just happens to be in the neighborhood!

March 21, 2011

Leno Burns Rubber In The 2011 Charger R/T

Posted on: March 21, 2011 – 7:00 am by RLD


 
Jay’s at it again. He and our President are on the streets of Los Angeles cruising around and making some sweet noise. Last month, he “dumped the clutch” on our 2011 Challenger SRT8 392 and tattooed his neighborhood with an awesome burnout all while grinning from ear-to-ear. Therefore, we had to stop by his garage again with our 2011 Charger R/T to have him get behind the wheel and lay down more rubber. Jay dug the 370 5.7L HEMI® along with the new sheet metal that is very reminiscent to 1968-70 B-Body models. He also noticed our re-engineered chassis and track tuned suspension when bending some corners. Jay’s senses also registered the numerous interior refinements we’ve made to the Charger. Even though Jay has amassed quite the collection a rare and vintage Dodge muscle cars, he’s not afraid to flog them when the opportunity arises (which is quite frequently). Jay is one of us, a true ‘car guy’ with high octane fuel running through his veins. However, it was our own ‘car guy’ – Ralph Gilles that showed him the proper way to do a burnout!

March 17, 2011

The Duke Boys Get Shut Down!

Posted on: March 17, 2011 – 7:00 am by RLD

Bo and Luke may have no problem outrunning Sheriff Roscoe Coltrane’s Monaco police cruiser but they finally met their match. Our friends at Edmunds.com pitted the big-block powered General Lee against the new 2011 Charger R/T. Even though the General Lee packs 440 cubic inches which allows it to fly higher and jump further, it was no match for its younger offspring on the asphalt. Our new Charger R/T was quicker in 0-60 and quarter-mile times and its highly tuned suspension and brakes give it an advantage over its B-Body ancestor when “running from the law”. Now, imagine the trouble the Duke boys could have caused in Hazzard County if they had a new 370 HEMI® Charger R/T.

Check out the video for all the tire smoking excitement!

March 8, 2011

Fast Five – Official Movie Trailer 2

The full trailer for the fifth “Fast and the Furious” movie, “Fast Five.”

February 28, 2011

‘Snowpocalypse’ – No Match For The HEMI® Charger R/T AWD

Posted on: February 28, 2011 – 9:00 am by RLD

charger awd main 560 ‘Snowpocalypse’ – No Match For The HEMI® Charger R/T AWD Winter Vehicle transfer Snow Northeast New England NEMPA Dodge ChargerDodge Charger AWD Dodge Charger R/T Dodge AWD Dodge All Wheel Drive dodge CEO Ralph Gilles Capability awd all wheel drive 2011 Dodge Hemi Charger R/T AWD 2011 Dodge  charger models photo
 
With the Northeast getting hammered by the relentless ‘Snowpocalypse’, our friends at the New England Motor Press Association (NEMPA), awarded the 2011 Charger R/T AWD with their coveted Winter Vehicle Award in the $25,000 to $35,000 sedan/wagon price class. This group of automotive journalist’s covers a large section of the country – mainly all six New England states that contain one of the largest populations in the United States. Therefore, when these guys test new vehicles, they look well beyond the usual 0-60 and quarter mile times to gauge the cars performance. These writers evaluate the vehicle in everyday “real world” conditions that includes the harsh, brutal and sometimes treacherous winter driving conditions that are prevalent in their region of the country.
 
Charger is a great looking car with a high-quality interior,” said John Paul, Winter Vehicle Awards Team Leader — NEMPA. “Add in its dedicated all-wheel-drive system, and the Charger feels like it was designed just for New England winters. Oh and by the way, it has a Hemi!

The ultra cool Charger AWD system features a unique active transfer case and front axle disconnect system which allows seamless engagement between rear-wheel drive to AWD. Therefore when a ‘Nor’easter’ comes out of nowhere, the system will automatically engage to the changing weather and road conditions. Therefore, you no longer need to worry about what mother nature throws at you. On dry pavement, the system automatically disconnects the front axle to increase fuel economy. Think of this as having your cake and eating it too.

“When designing the all-new Charger R/T AWD, the team pushed the fastback sedan’s capabilities further, delivering a highly capable and precise all-season performance street weapon that thrives in any ‘Snowpocolypse,” said our President and CEO Ralph Gilles. “With its state-of-the-art AWD system combined with a new world-class chassis, best-in-class horsepower, the all-new Charger R/T AWD is designed to deliver performance and grip even during one of the harshest of winters this country has seen in years.”

Now if that darn ground hog had only seen his shadow, we could have had six more weeks of fun winter driving in our Charger R/T AWD!

February 14, 2011

The End Of The Road…For Now

Posted on: February 14, 2011 – 9:13 am by Heather Heughens

Image 3900 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

When Scott and I were asked to develop an enthusiast-based tour featuring the 2011 R/T and SRT8 392, we had no doubt it would be an amazing experience. Piloting two of the last true rear-wheel-drive, V8-powered American muscle cars across 8,000 miles of the good ol’ US of A, taking them to ’s most devout fan-base was sure to be one helluva time. My trusty stead for the trip was the 2011 R/T Max, loaded to the gills with every option. Not a bad way to get around.
 

I’d seen the new Charger once prior to the Highway Tour at a Brand Immersion Day at Chrysler Headquarters last August. I was absolutely awestruck with the car’s new look. In the months before I had seen the spy shots of the 2011 Charger circulating on the internet. You know, the ones with the cover peeled back and that new nose prominently poking out?

2011 Charger Spy Shot The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Based on the photo, I was apprehensive about the new design; after all, I loved the current Charger. I fondly remember working at the Chicago Auto Show back in 2005 shortly after we unveiled the 2006 – it was polarizing, to say the least. Ten days of consumer feedback left their mark, and the next five years of consumer feedback at auto shows played out much the same as those 10 days in February of 2005.

2006 Charger Reveal The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

There were plenty of folks who absolutely LOVED this new Charger. It was unlike anything else out there. An aggressive-looking rear-wheel-drive, V8-powered performance…sedan.

But, the newest incarnation of the historic Charger nameplate also had its detractors. The classic Mopar guys? They were undoubtedly miffed. “Four doors on a Charger?!?! An automatic tranny?!?! What happened to the 1999 Charger Concept Car?” All valid points. (Although, for the record, the 1999 Concept was a four door, many people didn’t realize that.)

dodgechargerrtconcept The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

I was a fan of the new Charger, for both the fond memories I had of its launch when I was new to the whole auto show world, and also for what it represented. You mean, I can own a modern -powered piece of American muscle car history, and fit my family in it?!?! I know all the classic Mopar guys out there are trying to keep their blood pressure in check at this moment. I know what they’re thinking, or yelling at their computer screens right now for that matter. “Who is this girl?” “She wouldn’t know a from a hole in the ground — how DARE she!?!?” And I get it; the original was a thing of beauty – legend even – especially the coveted 1968-1970 model years. With their plethora of engine/carb/tranny options, the available 426 powerplant and memorable roles in classic muscle car era films and television shows like The Dukes of Hazzard and Bullitt, the classic Chargers were the stuff muscle car aficionados dream about.

Image 1132 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

I understand that my age prevents me from ever appreciating the original Charger the way someone who grew up in the muscle car heyday does – the days when you could afford a new Charger while still in your teens if you worked hard enough, when two doors outsold four, when fuel economy and the smog index weren’t even a concern, pesky safety devices like airbags didn’t exist and seatbelts were optional. But, as a girl who grew up and has spent her whole life in the suburbs of Detroit, where you needn’t look farther than down your own street to see examples of some of the finest automobiles the Motor City ever made, a girl who took Auto Lab in high school and a girl who has spent the last seven years representing Chrysler’s products on the auto show/specialty event circuit, I’ve developed a true appreciation for American muscle cars, both new and old. I mean no disrespect to the original Charger by the things I say in regard to the new , I just think it’s okay to like both, even if for different reasons.

Image 1556 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

On that day in August, Scott and I stepped into Ralph’s Design Dome and got our first glimpse at the 2011 . We were blown away. The spy shots had done this car no justice. In person, it was menacing and elegant at the same time. What, in the most famous spy photo seemed to be an exaggerated “nose-forward” front-end, appeared, without a doubt intimidating, but in the most refined way possible. The new muscled hood with its throwback scallops looked slick and aggressive.

Ralph and 2011 Dodge Charger The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

2011 Charger Front Angle The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Prior to that day, the front was really all we had seen. There in person, the profile was striking, all sleek lines and the return of that “Coke-bottle” design was a thing to rejoice! Those door scallops, reminiscent of the ’68-’70 Charger looked magnificent! And the rear, those taillights – STUNNING!!! A total of 164 individually illuminated LEDs set the entire rear-end ablaze, and as evidenced later on the Highway Tour, were visible from blocks away. These elements came together so beautifully, giving the 2011 Charger what will prove to be one of the most recognizable designs of the era, both coming and going.

2011 Charger Rear Angle The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Image 2169 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

What would the interior look like though? That was a biggie. I’d spent the last six years hearing complaints about the previous Charger interior with its hard “plasticky” dashboard and lack of sophistication. This new interior was so entirely different, it was almost unbelievable. Every panel was sculptured and soft, with the use of aluminum and LED lighting; the look was sporty, but more luxurious that ever before. The new steering wheel and logo looked great! Features like Adaptive Cruise Control, power tilt and telescoping steering never before seen on a were now available. To say I was blown away would be an understatement – knowing that I’d be piloting one across the country in a few months made my first look at the new Charger that much more satisfying.

2011 Charger Interior The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

So, the fateful day when I got my first look at our Highway Charger came on November 7, 2010. I had just returned from SEMA, where the rest of the world got a look at Mopar Underground’s and the public’s anticipation of the production version was nearing fever pitch. I had even met a few enthusiasts there whom we ended up seeing on the actual Highway Tour a few weeks later.

Mopar 2011 Redline Charger The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Seeing the new Charger back in August was one thing, cruising down Woodward Avenue in it added an entirely new element to my opinion of the car. Watching people do double-takes and the thumbs up I received from a guy in a Mercedes S550 really proved how striking this car was.

Scott got to drive it for the first time a few days before I did, and he recounted the story of watching two drivers on I-75 jockey to capture photos on their cell phones – more evidence of the car’s magnetism.

I really love the new Uconnect® Touch system, and I found that getting acquainted with it was a breeze. Although I am not technologically stunted, I am far from what anyone would call a “techie” and I breezed right through the functions and features, feeling comfortable with the system within the first hour and proficient within the first day. I love the fact that every one of the vehicle’s functions are controllable through the Uconnect® Touch unit.

Shortly after hitting the Highway, I realized that there were several other convenience features that I was exceptionally fond of. In an effort to avoid sounding like a paid endorsement, I’ll narrow down the top two.

The passive entry system proved to be unbelievably convenient. I loved being able to walk up to the Charger, key in my pocket, backpack or clipped to my belt, and simply place my hand on the trunk or door release for instant access. The passive entry system, combined with the push-button start feature, meant that as long as I had the key on me, I had full operational control. Never did I have to dig at the bottom of my purse or search my backpack for the key.

I never want to live without Adaptive Cruise Control. This was immensely convenient when traveling long distances like we did on the Highway Tour. I could set the cruise control speed and distance I wished to maintain from the vehicle in front of me and the car was able to adjust its speed accordingly when I approached a slower vehicle. Once I passed, the Charger smoothly returned to my intended speed. It was fantastic!

I love the idea of the new lifestyle packages. Several people we met on the road appreciated the fact that Charger buyers are finally able to get options in the SE V6 models formerly reserved for the R/T V8 models or never before offered.

Speaking of that 5.7L V8, where else do you find that these days? This is what I really love about the – it’s in a class by itself. Sure, it has some major competitors, but they don’t offer V8 power paired with rear-wheel-drive and performance-tuned suspension and steering for around $30K? If they do, they’re missing two doors and a generous backseat, which makes them a different class of vehicle all together. And let’s get something straight, a twin turbo V6 doesn’t sound or feel like a 370 horsepower V8, folks.

When you think performance and the thrill of driving, a front-wheel-drive biased platform isn’t what comes to mind. If a V6 is what you’re looking for, we’ve got a sweet 292 horsepower DOHC Pentastar V6 in our Charger SE. Fancy all-wheel-drive? We’ve got that too, complete with an active transfer case, front-axle disconnect and paired with a naturally aspirated , thank you very much.

As far as the use of Continuously Variable Transaxles/Transmissions is concerned, we know there’s a place for them, and it isn’t in performance cars. Shift shock? Give me a break. Because I really hate feeling my tranny shift gears, but could you give me paddle shifters with my CVT that allow me to simulate the feeling of shifting gears, because I miss it sometimes. I mean really? I’ll take some more vanilla ice-cream with my vanilla ice-cream, thanks.

But, I digress. Day by day I fell more and more in love with the new Charger. Its combination of styling, performance, comfort and convenience stole my heart. I loved showing and telling people all of Charger’s new features and watching current owners be blown away by this newest incarnation while people new to the brand had their misconceptions washed away.

The Highway Tour proved to be a smashing success. Scott and I loved taking these cars on the road to ’s most devout enthusiasts before they ever hit showrooms. We also made sure to leave a little something to remember us by whenever possible.

Image 1989 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Image 1990 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Image 3188 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

Prior to Highway, I represented Chrysler Group exclusively for seven years on the auto show and specialty event circuit. I knew this tour would be unlike anything I had done before, because we would be taking ’s two most historic nameplates out to ’s biggest fans. As different as I thought this tour would be, I couldn’t have predicted the outpouring of support we received at each and every one of our stops on the Highway Tour. What I knew would be an awesome experience, proved to be the best 40 days of my life. Even taking into consideration the long hours detailing the Charger, longer drives on little sleep and six weeks of “road food,” we met some of the best people in the world. We had a blast getting to know these wonderful fans, seeing their passion for Chrysler Group products and learning their stories. The people we visited are enthusiasts, yes, but now, we’re happy to be able to call them friends!

Image 2337 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

The amount of love, commitment and appreciation demonstrated by fans nationwide left me feeling warm and fuzzy inside. There is no more satisfying job than one you’re passionate about and that allows you to share your passion with like-minded people. I feel so lucky to have had the good fortune to share my passion and pride for products with all of the wonderful enthusiasts out there.

People often tell us that we have the best job in the world…and they’re right!

Image 1459 The End Of The Road…For Now srt8 SRT redline charger Redletterdodge.com rear wheel drive muscle car HEMI Highway Tour Hemi Highway hemi engine HEMI Enthusiasts Dodge Fan dodge charger concept Dodge Charger dodge challenger srt8 Dodge Challenger dodge concept car chicago auto show Challenger SRT8 392 2011 Dodge Charger 2011 Dodge  features photo

February 6, 2011

Fast Five – Super Bowl Spot

Vin Diesel and Paul Walker lead a reunion of returning all-stars from every chapter of the explosive franchise built on speed in Fast Five. In this installment, former cop Brian O’Conner (Paul Walker) partners with ex-con Dom Toretto (Vin Diesel) on the opposite side of the law. Dwayne Johnson joins returning favorites Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, Matt Schulze, Sung Kang, Gal Gadot, Tego Calderon and Don Omar for this ultimate high-stakes race.

Since Brian and Mia Toretto (Brewster) broke Dom out of custody, they’ve blown across many borders to elude authorities. Now backed into a corner in Rio de Janeiro, they must pull one last job in order to gain their freedom. As they assemble their elite team of top racers, the unlikely allies know their only shot of getting out for good means confronting the corrupt businessman who wants them dead. But he’s not the only one on their tail.

Hard-nosed federal agent Luke Hobbs (Johnson) never misses his target. When he is assigned to track down Dom and Brian, he and his strike team launch an all-out assault to capture them. But as his men tear through Brazil, Hobbs learns he can’t separate the good guys from the bad. Now, he must rely on his instincts to corner his prey…before someone else runs them down first.

January 11, 2011

Dodge to rock NAIAS 2011

Posted on: January 11, 2011 – 12:00 am by RLD


 
Get ready, Dodge fans. We’re polishing our sheet metal for the biggest auto show on this continent – the 2011 North American International Auto Show. We’ve been itching for a chance to show America just what the new Dodge is all about, and NAIAS 2011 in Detroit is the perfect venue. We’ll have all of our 2011 models on hand, and visitors to the show will be able to get up close and personal with their favorite Dodge models. The public can get in on the action starting January 15th, and the show runs all the way through the 23rd.
 
blog. We’ll be uploading photos and big stories from the show to keep you up to date. If you’ve been holding onto any specific questions about the new Dodge vehicles or NAIAS itself, don’t be shy. Drop your questions in the comments and we’ll do our best to answer them here. See you in Detroit!

If you can’t find your way up to Detroit for the big event, be sure to stay tuned to the

December 14, 2010

First Trailer for ‘Fast and Furious 5′ AKA ‘Fast Five’

Time to get all fast and furious again

Published: Tuesday, December 14th 2010 at 1:11 PM
 

In front of his 19,445,243 and counting fans, Vin Diesel is serving as his own promoter on his Facebook page as he just debuted the first trailer for Fast Five, the fifth film in the Fast and the Furious franchise, which is set to hit theaters on April 29.

The film brings back all the familiar faces from the first four movies (at least those that are still alive) including Paul Walker, Tyrese Gibson, Jordana Brewster and Chris ‘Ludacris’ Bridges and it also brings in one new face in Dwayne “The Rock” Johnson who stars as federal agent Luke Hobbs. Hobbs has been assigned to track down Dom (Diesel) and Brian (Walker) and he and his strike team launch an all-out assault to capture them.

The pic you see to the right debuted yesterday and features Johnson with his goatee along with Diesel and if history holds true I imagine Universal will be sending over several new images shortly to go along with the following trailer.

For now, have a look at the new trailer below and let everyone know your thoughts in the comments.

Filed under: Affiliate News — Tags: , , , , , — admin @ 1:11 PM

December 3, 2010

Changing of the Guard

Posted on: December 3, 2010 – 12:00 am by Scott Vandekerckhove

You’ve got to give credit where credit is due.  The previous generation Dodge Challenger SRT8 with the 6.1-liter HEMI was, is, and always will be a tremendous car.  I have logged tens of thousands of miles behind the wheel of this great machine.  In fact, back in 2008, I piloted #552 of 6,400 down the East Coast for a month.  I had the absolute time of my life.  You can read my synopsis of that trip right here…

 

East Coast Wrap-up

An Amazing Car, Great Places, and Even Greater People

After traveling nearly 6,000 miles throughout 18 different states, this HEMI Orange odyssey has sadly come to a close.  It was nice to get home, but giving this car back is a terrible feeling.  We have been through so much together.

From the rolling mountain roads of Vermont and New Hampshire, to the hustle and bustle streets of New York City, to the sandy beaches of the Jersey Shore, to our Nation’s capital, and all the way back to the Motor City, the Challenger and I have lived a lifetime as one unstoppable HEMI force.

From the sunniest of days, to the darkest of nights; over blacktop, concrete, dirt, and grass; through rain, sand, and even mud; the Challenger never wavered in an endless pursuit of getting to the people.

Looking back at this entire experience, I have so much to talk about.  So much, in fact, that there is not enough paper to write it all down.  I will, therefore, focus on two major topics; the Challenger itself, and the people who love it.

The Car

In my line of work, I have the distinct privilege of driving vehicles from all different manufacturers at all different price levels.  And not in my entire time doing so have I driven a car that delivers on so many levels for this price.

The overall balance of the Challenger is completely astounding, and I’ll tell you why.

On looks alone, this car stands up to anything.  From the sexy belt line and minimal use of glass, to the menacing front end and enormous 20” wheels, the Challenger exudes an aggressive elegance rarely seen in automotive design today.

Step inside this beast and the interior welcomes you in like a king to his throne.  The SRT seats are supremely comfortable.  Of the hundreds upon hundreds of people who sat inside “my” car, nearly every one of them commented on how “awesome” the seats were.  They hug you in the most special way without compromising the experience of driving.

The materials used inside are phenomenal.  Leather and suede surfaces in the seats and doors are soft and supple to the touch.  The dash board is remarkably dense, and the carbon fiber accents in the center stack provide just the right look.

Now, seated and facing the gauges, sensory overload really starts to sink in.  The 180 mph speedometer reminds you of what lurks under the hood, and the Performance Pages display are there to measure just how good you can be with the car.  By almost instinct, you grab the steering wheel and white-knuckle it as you helplessly envision what the Challenger is capable of.

Then comes the technology of UConnect.  The turn-by-turn navigation was a dream to have on this trip.  It diverted me around construction and was spot on in finding the countless destinations I visited.

But beyond navigation is where my favorite portion of the interior lies; the Kicker stereo system.  One quick turn of the volume knob and all 13 speakers come to life with the ferocious clarity that I look for in quality car audio.  The subwoofer thumps hard as it provides low end depth to counter the ear piercing treble that emanates out of the dash speakers ahead of you.  I literally could not get enough of the stereo.  It made this trip that much more enjoyable.

Tie in all the interior amenities and you’re left not wanting to get out of the car.  It’s just that pleasant to be inside.  But the best part is that all this comfort and convenience comes without having to sacrifice functionality.  All the features are fully useable and solidify this car as an enjoyable daily driver.  And the back seat even works great.  I demonstrated on several occasions that me, a 6’1” 185 lb. guy, can comfortably fit in the rear seat, all while a full grown adult can sit ahead of me without compromising their leg room.

Then, of course, is the whole promise of performance.  Well, the Challenger delivers in spades on all levels.

First of all, there is the legendary HEMI engine that packs all that unbridled power underneath the hood.  With the key in your pocket and a push of the button, 425 horses rapidly come to life.  Once on the loud pedal, the exhaust note becomes a bit more vocal.  Blast on to the freeway with the revs around five or six grand and this beast sounds pissed off.

Acceleration is excellent for such a large car.  Reaching highway speeds from a dead stop is simply effortless.  And, despite the shear bulk, the Challenger remains exceptionally nimble when hitting the kinks.  I often think back to my time in Vermont and New Hampshire on Route 101, carving through those sweeping S-turns all day long as if they were not even there.  The chassis stays compliant and linear which makes spirited driving a dream.

But all that horsepower and mass have to slow down sometime which gives rise to, quite possibly, the most noteworthy performance feature; the brakes.  Slam on the pedal and the bright red Brembos clamp down on the massive rotors with vice-like grip.  The tenacious stopping power makes it feel like your brain is about to come out of your nose.  They work that well.

So what is the best feature about this car?  For me, it’s the ride quality.  Even considering its devilish good looks, top notch interior, and rockin’ stereo, I can’t get past how well this car drives.  There were periods of time where I traveled very long hours over hundreds of miles without stopping.  Finally, when I did pull over, I could get out and feel great.  No back strain or sore muscles at all.  The suspension absorbs any road harshness, while maintaining a very quite cabin.  This makes the Challenger the ultimate car for long trips.

The Challenger truly lives up to the SRT badge it so proudly displays.  Chrysler Engineers have struck the perfect balance between Street and Racing Technology.

The People

Just when you think the Challenger couldn’t get any better, it does.  But it has nothing to do with the car itself.

The most rewarding element of this whole tour was the reaction the car receives.  If you look through our pictures on Flickr, you’ll find one very common thread; tons of smiling faces and lots of thumbs pointing towards the sky.  That is what this car is all about.  It makes you feel good!

The Challenger also knocks down demographic barriers that often accompany such distinctive vehicles.  Be they young/old, men/women, rich/poor, or black/white, the Challenger’s persona transcends all obstacles.  Everyone loves it.  Even competing brand loyalists who would never buy anything but GM or Ford products can be directly quoted as saying “I’m not a Chrysler fan, but that thing is sweet!”

The Challenger is faced with the widest possible spectrum of fanfare I have ever personally witnessed in an automobile.

Everywhere I traveled I was treated like royalty.  Complete strangers bought me dinner, asked for my autograph, and bent over backwards to make me feel comfortable.  Some even going as far to offer me a place to stay while in town, or for future visits if I was ever to return.  Plain and simple; I was treated like a rock star for the better part of a month.

I once said, “When you buy a Challenger, you’re not just buying a car.  You’re buying into a culture.”  It doesn’t matter where you go; to the gas station, to dinner, to the movies, or even to church.  You will have fans everywhere wanting to know about you and your car.  It never ends.

Of Pride and Future

Chrysler has created something great.  In fact, they have created something beyond greatness.

The Dodge Challenger stands in a class of its own.  It is a testament to brilliant design, modern engineering, and the foresight of creators to realize the demand for a car as special as this one.

History has shown that Chrysler has the guts to build cars people truly desire to drive, and this is clearly no exception.

For 2009, the model line expands to the R/T and SE.  There is now a Challenger at every price point and performance level so as to satisfy the needs of the entire market.  There is something for everyone and, better yet, it’s attainable.

If the Challenger is any indication of Chrysler’s upcoming design plans, then their future is remarkably bright.  Any vehicle that can capture even a small percentage of this car’s excitement will be an overwhelming success.

In my opinion, this is the best car Chrysler has ever made in my time.  They should be very proud.

I highly recommend that interested customers get face-to-face with the car because pictures do it no justice.  Then, if you do decide to buy, cut your own path and make this car uniquely yours.  Personalizing a Challenger will not be hard given aftermarket options that are expanding everyday.

Saying Goodbye

I feel sincerely fortunate and honored to have been involved in this project.  Given the opportunity again, I’d do it in a heartbeat.  I am left with countless memories and tales to share for the rest of my life.  With all that said I’ll leave you with one last story.

I was in Elizabeth, NJ about to close out the day when a middle-aged man approached me by the car.  We exchanged the usual banter about the whole trip and how he thought the car was “beautiful.”  I then asked him, “Do you want to sit inside?”  He nodded yes.

I jumped in the passenger seat and began to tell him all about the features of the car.  Within mere seconds, I watched the man’s face wash over with emotion as his eyes wandered in amazement throughout the interior.  If I could have read his mind, I’d say he was envisioning his old muscle car days and how they have changed so dramatically in the new Challenger; how a simple AM/FM radio is now a fully integrated touch screen entertainment system; and how the brake rotors are the size of the wheels on the older cars.  I’d also like to think he was asking himself, “Just how in the world did they make this car look so reminiscent of the original Challenger?”

Once I finished talking, I asked, “Well, what do ya think?”  The man was speechless.  He raised his hands in the air and shook his head in disbelief.  There were simply no words he could muster to describe his feelings.

The car induces such a profound reaction from onlookers that words alone cannot convey its true impact.  For me, the most powerful reaction is when a person is rendered silent and simply can’t say anything at all.

The Challenger is just that……damn……good.

 

As I’ve continued my journey with the Challenger, I hear many of the same sentiments echoed by current owners.  And when the HEMI Highway Tour came to Long Island, we met a couple of Challenger owners who were no exception.

Ray Kelly of Massapequa, New York was the first enthusiast to show up at our gathering at Security Dodge and visited with us nearly the entire time.  Ray owns a 2009 Brilliant Black SRT8 and could not stop praising the car he so proudly drives.

“I look for any excuse to go for a spin, even if it’s just for a loaf of bread or gallon of milk,” Ray said.  “I leave the cover off all the time now, because it slows me down when I want to get the car out quickly.”

Ray continued, “I even let my friends drive the car.  It’s made to run fast and that’s what I encourage them to do.”

Another owner, Sylvia Serafin, had this to add.  “We Challenger owners have such a camaraderie.  When you meet others on the road, you always wave at each other.  It’s like we have our own little group.”

  

“This car is a beautiful American sports car that’s a real head turner,” she said.  “When you see a Challenger, you look!  I absolutely love driving mine!”

But despite three straight model years of incredible success, we are now welcoming the new SRT8 392.  And while we will never forget the 6.1-liter HEMI Challengers, this new incarnation is absolutely astounding.  With just over 3,200 miles behind us on the HEMI Highway Tour, I can honestly say that the new car is improved in nearly every way possible.

When it comes to power, the 392 gobbles up the road with a new sense of urgency.  The power is ferocious.  Where the last car needed a brief moment to wind up, the new 6.4-liter HEMI puts that aspect to rest for good.  Horsepower and torque are everywhere in the power band.  Be it from a dead stop at a light or a roll at 75 mph on the highway, this car is an animal.

The new exhaust note sounds fantastic.  I find it terribly difficult to keep my foot off the accelerator as the revs climb north of four grand; this is where you start to really feel like a race car driver.  The big V8 just oozes aggression as power builds and emanates from beneath the car.  It’s downright intoxicating.

Transmission shift efforts with the six-speed have been lessened and the gate feels even more defined than before.  I bang gears with a higher level of precision, all while the clutch requires a bit more force, yet provides better feel at the same time.  It performs absolutely perfectly.  You gotta have a six speed in this car.  It’s just too much fun!

The suspension is undeniably more firm than its predecessor.  You feel more of the road this time around.  Not in a bad way though.  It’s not choppy or abrasive.  Instead, the SRT8 just keeps you more in tune with the surface you’re on.  It feels incredibly awesome.

And let’s not forget the handling.  With a smaller steering wheel and higher steering ratio, the new 392 requires less driver input.  When you come off of center, the car just feels more sharp and responsive.  Turn in is much more direct and precise for 2011.  This may be a big car, but it no longer maneuvers like one.  Plain and simple, this Challenger feels lighter and much more reactive.  It’s brilliant!

Beyond the power and dynamic improvements, the upgrades made to the interior will make everyone happy.  With a quick release on the driver seat back and a quick return on the front passenger seat track, mobility has unquestionably been improved inside the cabin.  Seats are still perfect but now have electronic lumbar adjustment for the driver.  Bonus.  And the stereo still provides for rock concerts while driving.  I love it!

I could go on for pages and pages about how much I love this car, but I gotta save something for next time.  Make no mistake about it: there’s a new sheriff in town.  The 392 eclipses its predecessor in every way and does so with added levels of refinement and efficiency.  The car remains a docile road car when you desire, capable of 23 mpg on the highway, all with the ability to snap your neck and shove you back into your seat.  The balance of this package is phenomenal.

Challenger owner Ray Kelly added this, “I love the new seats.  And I love the factory-installed headers and cold air induction.  I won’t have to do those aftermarket upgrades again by myself.”

And while many married guys out there might worry about their wives squashing Challenger hopes, Ray has a very supportive spouse.  “No, she’s cool,” he said.  “I think convincing her on the idea of a new 392 won’t be hard.”

So what’ll it be, Ray?  White with blue?  Or Blue with white?

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