LX and Beyond Nationals

CAR SHOW | RACING | ENTERTAINMENT

August 27, 2011

Chrysler Brand Party and Tour of the Walter P. Chrysler Museum

We were honored to be part of the invite list for the exclusive LXForums member party held at the Walter P. Chrysler Museum during Woodward Dream Cruise Week. The Chrysler Brand took this opportunity to thank the forum that has been the most influential in promoting the LX-platform (and LC-platform) cars and culture since their introduction back in 2005.

There were over 100 vehicles and members in attendance from all over the midwest and eastcoast to include Michigan, Ohio, North Carolina, New York and some even flew in from Florida. Chrysler executives were on-hand and stopped by throughout the evening. We also saw members of  DriveSRT.com, SRT engineers and Mopar at the event.

Attendees got a sneak peek a some new Chrysler 300 and Chrysler 200 models with unique interior and exterior options that have not been officially announced for the 2012 line-up. Also, Fatchance 2.0 and designer John Fortuno were “Imported From SoCal” to show off the latest upgrades to the custom 2011 Chrysler 300 project that started at the annual Spring Festival event in Irvine, California.

Pictures: http://www.flickr.com//photos/lxandbeyondnats/sets/72157627308912387/show/

July 26, 2011

2011 LX and Beyond Nationals: Car Show Winners List

Best of Show and Go Award Billy Gray – Dodge Charger

DriveSRT.com Facebook Favorite Award Teri Williams – Dodge Magnum

Vehicle Make Competition
300/300C Daily Driver Todd Roberts – Chrysler 300C
300/300C Weekend Driver Phil Mitchell – Chrysler 300C

Challenger Daily Driver Ryan Blair – Dodge Challenger
Challenger Weekend Driver Jeff Jazbec – Dodge Challenger

Charger Daily Driver Nick Barnes – Dodge Charger
Charger Weekend Driver Ken Schauer – Dodge Charger

Magnum Daily Driver Adrian Olivencia – Dodge Magnum
Magnum Weekend Driver Sheldon Webster – Dodge Magnum

Grand Cherokee Daily Driver Chris Bosworth – Jeep Grand Cherokee SRT8
Grand Cherokee Weekend Driver Brian Brunt – Jeep Grand Cherokee SRT8

SRT4 (Neon/Caliber) Daily Driver Joe Sikora – Dodge Neon SRT4

Other MOPAR Weekend Driver Rob Pachner – Shelby Charger

Specialty Awards
Outstanding Engine Visual
3rd Place Pam Mazzola – Dodge Challenger
2nd Place Jeff Jazbec – Dodge Challenger
1st Place Ken Schauer – Dodge Charger

Outstanding Interior
3rd Place Paul Gazo – Dodge Charger
2nd Place Joe Sikora – Dodge Neon SRT4
1st Place Shawn Oliver – Dodge Magnum

Outstanding Custom Paint/Finish
3rd Place Adrian Olivencia – Dodge Magnum
2nd Place Sheldon Webster – Dodge Magnum
1st Place Billy Gray – Dodge Charger

Outstanding Underhood Performance Modification
3rd Place Ken Schauer – Dodge Charger
2nd Place Jeff Jazbec – Dodge Challenger
1st Place Brian Brunt – Jeep Grand Cherokee SRT8

Outstanding Female Ride
3rd Place Bobbi Kimak – Dodge Challenger
2nd Place Mary Sheffield – Dodge Challenger
1st Place Pam Mazzola – Dodge Challenger

Audio/Video Award
Outstanding Sound Presentation
3rd Place Todd Roberts – Chrysler 300C
2nd Place Billy Gray – Dodge Charger
1st Place Shawn Oliver – Dodge Magnum

Outstanding ICE (In Car Entertainment)
3rd Place Nick Barnes – Dodge Charger
2nd Place Lito Rodriguez – Dodge Magnum
1st Place Shawn Oliver – Dodge Magnum

Vehicle Presentation
Outstanding Performance Themed Ride
3rd Place Al Generalli – Dodge Challenger
2nd Place Rick Ellison – Dodge Challenger
1st Place Mike Doyle – Dodge Challenger

Outstanding Show Car Themed Ride
3rd Place Nick Barnes – Dodge Charger
2nd Place Phil Mitchell – Chrysler 300C
1st Place Paul Gazo – Dodge Charger

Choice Awards
Chuck Sheffield – Dodge Charger
Brian Schubert – Dodge Charger
Justin McMinn – Dodge Charger
Rob Vicujnic – Dodge Magnum
Eric Tobey – Dodge Challenger
Bill Bodkin – Chrysler 300C
Lisa Lewis – Dodge Challenger
Eric Tetuan – Chrysler 300C
Rich Sprinzl – Dodge Charger
Rick Kaczmarek – Dodge Challenger

Club/Team Awards
Best Club/Team Participation
2nd Place Buckeye LX Club (BLX)
1st Place Canadian Contingent

 

Racing Winners List:

2011 Racing and Carshow Prize List:

May 6, 2011

Special Announcement Official 2011 LX Beyond t-shirts

The front graphics are officially done for the 2011 LX & Beyond Nationals t-shirt!!!

Congratulations to all 5 winning Forum Members and thank you again to everyone that participated:

Johnny-BOYCHIKS | Doug-MadDad | Phil-HEMIPHIL | Mike- | Shawn-GALVATRON
 
These cars were hand-drawn by the world-class artists at Excel Sportswear. Each will receive 1 FREE 2011 LX & Beyond Nationals T-Shirt for allowing us to use the image of their custom rides. Also, 1 FREE, Car Show and/or Racing Entry into the 2011 Event. Tons of cool cars to choose from, unfortunately we can not put everyone on the shirt but rest assured we will be doing the same again next year!!!

All vendors/sponsors that have not forwarded their logo and other info need to forward ASAP!!!

FRONT

Free shipping on all orders delivered in the continental U.S., Alaska, Hawaii and Canada. All other internationals orders please add an additional $10 for shipping.

Year-Color-Size

Year-Color-Size

Anybody that needs M (or smaller) and 3XL, 4XL, 5XL, or any Tall Sizes will need to order in advance. We will not have these sizes at the event. Pre-ordered shirts will ship the week of June 17th!!! Want grey instead of white t-shirts? You will need to pre-order them. Grey t-shirts will not be available at the event. Same as previous years, anybody that purchases a t-shirt prior to 2 weeks before the event we will ship it to you in advance.

April 25, 2011

New York Auto Show Recap: Chrysler, Jeep, Dodge, SRT, Mopar

by Anthony Carter

We would once again like to thank our friends at DriveSRT and Chrysler Group LLC for the invitation to be a part of the “Press Access Event” of the 2011 New York International Auto Show. As I walked down to the corner of 12th Avenue and West 34th Street on my way to the Javits Center in New York City, I could see and feel the Chrysler family presence, from the Dodge “Never Neutral” billboards to the Jeep “Off-Road Driving Experience” outside. There were more banners inside showing off the Ram Truck and Jeep Brands inside the Javits Center as well. Putting it mildly, it made you feel proud to be a Mopar enthusiast.

After checking-in and getting our credentials the fun really began. I was greeted in the lobby by the Fast Five Charger display, which included a 2011 Dodge Charger straight from the movie set of the Fast 5 film scheduled to hit theaters on April 29. This is the fifth installment of the “Fast and Furious” franchise, which is known to feature hot cars and some intense racing action. We all know that, “Car Chases Make Movies Better.” Without a doubt, I am looking forward to seeing this one in action in the movie.

Before the unveiling of the latest member of the Jeep family I made my way down to the Jeep display which showcased the many awards and accolades that the Jeep Grand Cherokee and many other Jeep Brand vehicles have received over the past year. Also, I spotted a vehicle that has been very popular in the video gaming world, the Call of Duty: Black Ops Jeep Wrangler. Complete with exhaust snorkel and front bumper wench.

The Jeep Grand Cherokee SRT8:

Next on the agenda for the day, was the Chrysler Group LLC press conference. Rumors had been swirling for months and even hours prior to the official press conference that we would finally lay eyes on the 2012 Chrysler 300C SRT8. What we did not know is that there were also two other packages that would flank the SRT8 in the debut, the Chrysler 300 Executive and Chrysler 300 S. All three vehicles with very unique attitudes and styles.

2012 Chrysler 300 Executive Series:

2012 Chrysler 300C SRT8:

2012 Chrysler 300 S-Series: featuring the world’s first Beats by Dr. Dre Automotive Sound System.

LX & Beyond Nationals Facebook: http://www.facebook.com/pages/ACG-Motorsports-LLC/70442034984

LX & Beyond Nationals Flickr: http://www.flickr.com/photos/lxandbeyondnats/sets/72157626412244737/

LX & Beyond Nationals Twitter: http://twitter.com/LXandBeyondNats

LX & Beyond Nationals YouTube Channel: http://www.youtube.com/ACGmotorsports

April 20, 2011

Chrysler Brand Expands 300 Lineup With New 2012 Chrysler 300 SRT8

Posted on Apr 20, 2011 by driveSRT
POSTED IN vehicles

2012 Chrysler 300 SRT8

The Street and Racing Technology (SRT) performance engineering team builds upon the all-new 2011 Chrysler 300 sedan already executed for a world-class luxury experience, to deliver Chrysler’s most powerful and best handling model ever.

Projected performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in high 12 second range; 0-100-0 mph in less than 16 seconds, top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction from the Richard Petty Racing School as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks.

The return of the 300 SRT8 to the Chrysler lineup in 2012 evokes a strong comparison to the original high-performance production car of its time – the 1955 Chrysler 300. Known for simple, strong lines, excellent engineering, high levels of luxury and outstanding performance with the first modern American V-8 engine to produce 300 horsepower, the first Chrysler 300 (C-300) was styled by Virgil Exner, who radically redesigned the entire Chrysler line and created what they called “The Forward Look” in 1955. Without much chrome on the sides, his designs were simple, but strong. Exner is credited with creating the illusion of fast, forward movement.

The Chrysler C-300 won on both the road course and the “flying mile” at Daytona in 1955. In 1956, the Chrysler 300B model won both events again. In fact, the Chrysler 300s dominated NASCAR competition in 1955 and 1956, taking the overall championship in both years. A legendary and luxurious performance car was born. The “letter cars” quickly became the most desirable of the Chrysler lineup and became known as the “Beautiful Brutes.”

2012 Chrysler 300 SRT8 - Powertrain

Awe-inspiring powertrain

Under the hood of the 2012 Chrysler 300 SRT8, the new 6.4-liter HEMI® V-8 makes its debut in the Chrysler brand product lineup delivering an estimated 465 horsepower and 465 lb.-ft. of torque, up 40 horsepower and 45 lb.-ft. over the 6.1-liter HEMI V-8 it replaces.

The improved torque output – including an additional 80 lb.-ft. at 2,900 rpm – allows for inspired standing starts and improved straight-line performance while new, performance-tuned motor mounts improve idle stability and ride control at any speed. An active intake manifold and high-lift camshaft with cam phasing provides maximum low-end torque while optimizing high-end power.

Even with the elevated power numbers, an estimated 25-percent fuel economy increase on the highway is achieved by use of a new for 2012 active valve exhaust system that allows the standard Fuel Saver technology (four-cylinder mode) to engage over a wider rpm range. The new active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Specific fuel economy numbers will be announced closer to the vehicle introduction.

Standard steering wheel-mounted paddle shifters join the standard Auto Stick on the floor console. Both are mated to the proven five-speed automatic transmission, allowing a choice of spirited shifting on the road and the race track.

Both methods give the driver the ability to manually shift the transmission. The transmission controller calibration in “Auto” mode prevents situations that might over rev the engine; while in “Sport” mode, it allows the driver full control of the shifting schedule. Fully adaptive electronic control of all shifting makes the powertrain more responsive while minimizing harshness.

2012 Chrysler 300 SRT8 - Ride and Handling

Outstanding ride and handling

New for 2012 is an Adaptive Damping Suspension (ADS) system that is tuned specifically for the Chrysler 300 SRT8 to offer a compliant and comfortable ride. The ADS system also uses a wide range of on-road and driver inputs – such as vehicle speed, steering angle, steering speed, brake torque, throttle position and lateral and vertical accelerations – to automatically tune the suspension for specific conditions when necessary.

In addition, drivers can manually choose between “Auto” and “Sport” settings that quickly change the shock damping and harshness characteristics from everyday commuting to more spirited driving situations.

The performance SRT-tuned, fully-hydraulic steering system also has been improved with a new, heavy-duty pump and revised gearing to give drivers more direct feel and on-center response.

New seven-spoke, 20-inch lightweight forged aluminum wheels and available three- or four-season tires provide great looks with fun-to-drive performance and handling.

2012 Chrysler 300 SRT8 - Braking

Outstanding braking

SRT vehicles are well known for their world-class stopping power and the 2012 Chrysler 300 SRT8 features 14.2 inch (front) and 13.8 inch (rear) vented/slotted rotors with four-piston Brembo calipers painted in silver finish. Improved brake cooling and fade performance comes courtesy of new underbody belly pan with integrated brake ducting.

The standard Ready Alert Braking system anticipates situations when the driver may initiate an emergency brake stop and engages the electronic stability control pump to set brake pads against rotors in order to decrease the time required for full brake application.

Aggressive and functional exterior with available Black Chrome Package

2012 Chrysler 300 SRT8 - Grille2012 Chrysler 300 SRT8 - ExhaustAn exclusive new front fascia has a modern, yet timeless appearance that is carried through with the all-new grille and new Chrysler wing badge. The black chrome upper and lower grille surrounds and rear valance strip are part of the available Black Chrome Package.

The 2012 Chrysler 300 SRT8 is one-half inch lower when compared to the base car and features new SRT-exclusive side sill cladding painted in matching body color for the “planted” look of a true sports sedan.

The rear includes a unique lower fascia with chrome accent bar, new 4-inch round dual exhaust tips and a modified SRT8 decklid badge with new black accent. Rounding out the Black Chrome Package are the black chrome accent spear and exclusive black chrome wheels.

2012 Chrysler 300 SRT8 - Interior

Race inspired and functional interior

The all-new interior environment combines world-class luxury accommodations with performance-oriented technology and appointments.

An all-new leather-wrapped, heated, SRT-exclusive steering wheel features a unique rim section with a flattened bottom surface showing the SRT logo. Standard paddle shift controls flank both sides of the new contoured palm rests while all audio and Electronic Vehicle Information Center (EVIC) controls are accessible from the horizontal spokes on the steering wheel.

2012 Chrysler 300 SRT8 - TachometerFor the high-performance look, real carbon fiber interior trim pieces are integrated into the new instrument panel, door spears and shifter bezel and new racing style brake and gas pedal pads are standard.

The new full-color graphic EVIC with exclusive Performance Pages includes timers for 0-60 mph, one-eighth mile and quarter-mile times, 60-0 braking distance, along with lateral and longitudinal g-forces within the touchscreen display.

The new instrument panel’s 8.4-inch color touchscreen display – the segment’s largest standard display – also has all the same Performance Pages data as the EVIC, and is further expanded to include steering angle, horsepower, and torque outputs along with engine gauges. The display is customizable to a driver selectable background.

An available Premium Leather Interior Package offers Poltrona Frau “Foligno” leather wrapped upper door trim panels, instrument panel, cluster brow and center console side panels. Nappa leather covers the door bolster, armrest and center console armrest.

The standard heated and ventilated front seats have active head rests with the SRT logo embroidered in seat backs. Rear seats also are heated for passenger comfort.

Modified door trim panels feature unique bolster material and accent stitching on arm rests to match the seats.

Safety and security

The all-new 2012 Chrysler 300 SRT8 features more than 70 advanced safety and security features, including standard Keyless Enter-N-Go and electronic stability control (ESC) with segment-exclusive Ready Alert Braking and Rain Brake Support safety features to improve overall vehicle handling and performance.

Chrysler brand’s signature SafetyTec Group is available on the 2012 Chrysler 300 SRT8 and packages many first-time-available features including adaptive-forward lighting (AFL), high-intensity discharge (HID) projector high and low-beams with automatic headlamp leveling, Forward Collision Warning (FCW) with adaptive-cruise control (ACC), Blind-spot monitoring (BSM) with Rear Cross Path (RCP) detection, ParkSense® front and rear park assist system, LED-illuminated rear fog lamps, exterior mirrors with supplemental turn signals and approach lamp.

In addition, standard front-row reactive head restraints, standard full-length side-curtain air bags, driver’s knee bag and standard front seat-mounted side-thorax air bags offer enhanced occupant protection to passengers in the event of a collision.

Connectivity and Infotainment

New for 2012 is the available SRT performance sound system from Harman Kardon®. Producing the ultimate in sound quality, the 900-watt, 19-speaker system includes:

  • Seven 3.5-inch Unity coaxial mid-range speakers with seven integrated tweeters located in the instrument panel, rear doors and rear deck
  • Two 6 x 9-inch subwoofers located in the front doors
  • Two 6 x 9-inch subwoofers in the rear deck
  • One 10-inch subwoofer in the rear deck
  • 12-channel, high-speed amplifier
     

The state-of-the-art Uconnect® Touch 8.4N system provides all of the next-generation mobile infotainment and multimedia items to keep passengers connected between any destinations. With the segment’s largest standard touchscreen display (8.4-inches), the easy-to-use system delivers world-class functionality with an intuitive user interface that was benchmarked against the best E-segment sedans from Europe, Asia and North America.

Segment-exclusive Garmin® navigation on the premium Uconnect Touch 8.4N model provides easy-to-use maps, lane guidance and more than 6 million points of interest. SIRIUS Travel Link on the premium Uconnect Touch 8.4N provides real-time weather, fuel prices, sports scores and movie theater information to make any trip more efficient and fun. SIRIUS Traffic provides real-time traffic reports where available.

Uconnect Voice Command, Uconnect Touch, steering-wheel controls and familiar center-stack controls all work in synergy to make the experience intuitive and simple for the driver.

 

April 16, 2011

2011 Modern Street HEMI Shootout Series: Rules

2011 Modern Street HEMI Shootout Series

5 Classes

5.7L N/A Heads Up

6.1L N/A Heads Up

Stroker N/A Heads Up

Unlimited Heads Up

Index 10.00, 10.50, 11.00, 11.50, 12.00, 12.50, 13.00, 13.50, 14.00, 14.50, 15.00, 15.50 etc… will be the indexes

Points Systen

Showing up to race (Tech) – 1 PT

Round Winner – 1 PT

Class Winner – 1 PT

Attend at Least 4 Series Events – 2 PTS 

Class rules: 
 

5.7L N/A Heads Up- 

·   Must be 5.7L powered LX/LC vehicle (Dodge Charger, Magnum, Challenger, Chrysler 300C)

·   Must run normally aspirated

·   Minimum weight with driver of 4000 lbs

·   Pro Tree

6.1L N/A Heads Up-

·   Must be a 6.1L powered LX/LC/SRT Jeep (Dodge Charger, Magnum, Challenger, Chrysler 300C, SRT Jeep Cherokee)

·   Must run normally aspirated

·   Minimum weight with driver of 4000 lbs

·   Pro Tree

Stroker N/A Heads Up-

·   Must be a gen III based HEMI LX/LC/SRT Jeep (Dodge Charger, Magnum, Challenger, Chrysler 300C, SRT Jeep Cherokee)

·   Any displacement is permitted

·   Must run normally aspirated

·   Minimum weight with driver of 4000 lbs

·   Pro Tree

Unlimited Heads Up-

·   Must be a gen III based HEMI LX/LC/SRT Jeep (Dodge Charger, Magnum, Challenger, Chrysler 300C, SRT Jeep Cherokee, Drag Pak Challengers)

·   Any displacement is permitted

·   All power adders allowed

·   No weight restriction

·   Pro Tree

·   Drag Pak Challengers are permitted to run in Unlimited Heads Up only. While running in that class, they are to retain their NHRA class configurations of No Power Adders, No Head Work and Limited to 378 cubic Inches.

2011 Point Series Rules

Minimum weight with driver for all N/A heads up classes is 4000 lbs. 

Unlimited and Index classes have no weight restrictions. Drag Pak Challengers are permitted to run in Unlimited Heads Up only.

While running in that class, they are to retain their NHRA class configurations of No Power Adders, No Head Work and Limited to 378 cubic Inches. 

5.7L N/A Heads Up-

April 6, 2011

2011 Modern Street HEMI Shootout Series: Locations

Event 1: Saturday, February 26, 2011

Orlando Modern Street HEMI Shootout

Speedworld Dragway – Orlando, FL
http://www.speedworlddragway.com

Event 2: Friday, April 22, 2011

Virginia Modern Street HEMI Shootout

Virginia Motorsports Park – Petersburg, VA
http://www.virginiamotorsportspk.com

Event 3: June 3-5, 2011

9th Annual NMCA Muscle Car Nationals

Maryland International Raceway – Mechanicsville, MD
http://www.mirdrag.com

Event 4: July 16-17, 2011

4th Annual LX & Beyond Nationals

Quaker City Motorsports Park – Salem, OH
http://www.quakercitymotorsportspark.com/index.php

Event 5: (TBA) November 2011

ATCO Modern Street HEMI Shootout

Atco Raceway – Atco, New Jersey
http://www.atcoraceway.com

Title Sponsors

Paramount Performance Products and ShopHEMI.com

Associate Sponsors

LPM

Fore Precision

Nitrous Outlet

Crank This Performance Inc

High Horse Performance

Leg Maker Intakes

DynoTuned

American Racing Headers

March 29, 2011

Behind the Camera Lens at SF6

Posted on: March 29, 2011 – 11:00 am by RLD

IMG 3969 Large Behind the Camera Lens at SF6   spring fest Spring picture gallery LX Spring Fest lx spring images event dodge chargers challengers camera lens  lifestyle photo
 

For those of you didn’t make out the sixth annual LX Spring Fest this past weekend, we’ve got you covered. We captured some great images of tricked-out and massively modified , Chargers and Magnums our loyal fanatics brought to the event. If you were fortunate to be a part of SF6, check out our link to the picture gallery and give us a shout out if our roving photographer shot your ride!

www.redletterdodge.com/2011/03/29/behind-the-camera-lens-at-sf6
www.flickr.com/photos/lxandbeyondnats/sets/72157626225313253

March 28, 2011

History Made at Spring Fest 6!

Posted on: March 28, 2011 – 8:22 am by RLD

SF6 002 History Made at Spring Fest 6!  tire smoke spring festival spring fest Samuel Hubinette ralph gilles race against the clock president old acquaintances mopar Magnums lx spring lap times John Fortuno Green With Envy great memories event organizer chrysler 300c Chrysler Charger SRT8 charger challengers challenge course california sun burning rubber attendance records  features photo
 
The California sun has set on the sixth annual LX Spring Festival. Once again, great memories with old acquaintances were rekindled while forging new friendships within the Dodge community. This year’s event smashed all previous participant attendance records as over 830 LX owners from all over the USA, Canada and even Europe came to share the love of their Challengers, Chargers, Magnums and 300s. Our president and CEO (and #1 LX fan) , was in attendance and shared his passion for these great vehicles as he walked among the masses. He even had the opportunity to sign a few Challengers and Chargers much to the delight of their owners. Our designers and SRT engineering gear heads held round table discussions with owners to exchange valuable feedback and discuss future product concepts. Our fans also got a taste of hot burning rubber in their faces as our own Samuel Hubinette wowed us with a drifting choreography that included billowing clouds of tire smoke to the sounds of a high-winding 7,000 RPM small-block. Sam wasn’t the only one tearing up the runways at the former Marine Naval Air Station. For $20 a run, participants had a chance to race against the clock and test their driving skills behind the wheel of a 2011 R/T on the ‘Challenge Course’ (both Ralph and Sam laid down some smoking lap times!). There was no shortage of competition among those looking for a shot at beating those numbers and the best part was all proceeds went towards charity. The sponsor, midway, was filled with the latest go-fast and styling goodies from a wide variety of manufacturers. We also had our latest hardware for all to see, like the stunning 2012 Charger SRT8 and 2011 Challenger R/T “Green with Envy”. We also got to see event organizer and LX patriarch, John Fortuno unveil his 2011 300C “Fat Chance 2.0”

March 21, 2011

Designer in Charge: Dodge CEO Ralph Gilles

Posted by hipstomp | 21 Mar 2011  |  Comments (1)

0rgilles.jpg

We love seeing designers speak with passion, and it’s a bit startling, though satisfying, to see when the designer in question works for a large corporation but has not had that passion beaten out of him. If anything, it’s quite the opposite in the case of Ralph Gilles.

Something appears to be going very right over at Dodge, where CEO Gilles is both an industrial designer and relatively young at just 40 years of age. As Gilles describes himself in an interview with Forbes,

I don’t see myself as the classic car designer that’s all about style. I’m always thinking about the business case, the big picture implications of whatever we’re working on, the engineering challenges. A true industrial designer is more of a problem solver. A true artist tends to make a singular piece that stands almost in a museum by itself, whereas an industrial designer is designing a solution for millions of people.

Anyways, back to the passion—check out this vid of Gilles speaking the design gospel at the Los Angeles Auto Show after the jump:

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